About Games Deals UK
Games Deals UK is an automated list of PC game deals for shoppers in the UK. Every two hours a script pulls current prices from the shops' own public data (Steam's storefront and the Epic Games Store at launch; more shops as their feeds are added), converts them to one list in pounds sterling, scores them and rebuilds these pages. Nobody hand-picks deals and there is no editorial content, so nothing here is a recommendation.
Affiliate disclosure
Some outbound links are affiliate links. If you click one and buy, the shop may pay us a small commission. This does not change the price you pay and does not affect which deals are shown or how they are scored: scoring is purely the formula below, applied identically to every shop, including Steam, which has no affiliate programme. Current affiliate relationships: Amazon Associates (the hardware shelf; as an Amazon Associate we earn from qualifying purchases). Applications to other programmes are pending and will be listed here as they go live; until then every game-shop link is direct.
Every outbound link passes through /go/ so we can count clicks without cookies or analytics scripts. See the privacy page.
How scoring works
Each deal gets a score from 0 to 100. A score of 70 or more is marked hot 馃敟.
| Component | Up to | Rule |
|---|---|---|
| Discount | 45 | Proportional to % off the shop's RRP. Free games count as 100% off. |
| Historical low | 25 | At or below the lowest price this site has recorded for that deal: 25. Within 10%: 15. Within 25%: 5. We keep our own price history from the day the site launched; a deal only gets these points once we have tracked it for two weeks, so lows get more meaningful over time. |
| Reviews | 15 | Steam review score when known: 90%+ gives 15, 80%+ gives 10, 70%+ gives 5. Unknown gives a neutral 7, so non-Steam shops are not penalised. |
| Recency | 15 | First seen less than 6 hours ago: 15. Under 24 hours: 10. Under 72 hours: 5. A further price drop restarts the clock. |
Penalties: non-free deals under 拢1 lose 5 points (mostly shovelware). Games not yet on offer score 0.
The hardware shelf
The hardware page is a short, hand-picked list of consoles, controllers, storage and peripherals on Amazon UK. It is deliberately not a price tracker: items on it are never scored, never shown with a price history or countdown, and only carry a price when Amazon supplies it directly. It exists because a discounted console earns this site more than a discounted indie game, and we would rather say so than hide it.
Votes and counters
馃敟 and 馃 votes and click counts are the only interactive elements. There is no free-text input anywhere, no accounts and no comments. One vote per deal per device per day, enforced with a daily hash of your IP address and browser (see privacy).
Which shops
Official stores and authorised key retailers only. Grey-market marketplaces where individual sellers list keys of uncertain origin (G2A, Kinguin, Eneba and similar) are excluded on purpose, however good the price.
Contact
Something wrong with a price or a listing? Prices are re-fetched every two hours, so most errors fix themselves. Anything else, including shops that would like to be listed: hello@gamesdeals.uk. The site runs unattended from a scheduled script.